James Watson LinkedIn Marketing Expert

[CASE STUDY] The 3 Keys To A Successful LinkedIn Outreach Campaign

Had a great call with a business coach client of mine recently.

We’ve been running a LinkedIn messaging outreach campaign for him this month and he told me he now has 4 rock-solid opportunities each one with his ideal target business owners.

Even better, a signed agreement from one of these prospects came through by email in realtime during our call. Typically he works with clients for years, so the value of each opportunity is substantial.

What’s interesting about these opportunities is that they were not brand new leads into his network. In fact they first connected with him last year.

There were 3 keys to the success of this campaign. Briefly, they are: